Branding concept background

Brand identity — London (GB7)

Strategic logos, visual systems and identity toolkits tailored for UK businesses — clarity, distinction, longevity.

What we deliver

From naming and logo to full visual identity systems — print, digital and environmental applications. We focus on strategic clarity and reproducible assets for cross-channel consistency.

  • Logo & mark design (primary, secondary, icons)
  • Colour palettes, typography and iconography
  • Guidelines, templates and production-ready files
Identity mockups

Process

Discovery

Stakeholder interviews, audience and market analysis.

Concept

Creative directions and 2–3 concept routes for review.

Refinement

Iteration, colour systems, and typography selection.

Delivery

Guidelines, asset libraries and production files.

Selected work

Project 1
Riverside Studio — Rebrand

Logo, editorial templates and signage system.

Project 2
Field & Finch — Identity

Brand toolkit for food retailer expansion.

Project 3
Linea Labs — Launch

Visual system for product launch and pitch deck.

Packages & pricing

Starting points — bespoke proposals available after briefing.

Primary logo, colour palette, basic usage guide, and export files. Typical timeline: 2–3 weeks. From £2,500.

Logo suite, typography, extended palette, icon set, stationery templates and 12-page guidelines. Typical timeline: 4–6 weeks. From £6,500.

Full identity, campaigns, asset libraries, rollout support and artwork templates for multi-channel deployment. Timeline bespoke. Pricing on request.
Lead designer

Client feedback

"Mergari delivered a distinct identity that helped us gain clarity and confidence when approaching investors."

"Practical, creative and responsive — their toolkit saved our design team hours in production."

— Tom Harvey, Linea Labs

FAQ

How long does a project take?

Typical timelines are noted in packages. Complex systems and stakeholder rounds extend duration — exact delivery agreed in proposal.

Do you work remotely?

Yes. We run remote workshops and file handovers, and schedule in-person sessions for London clients when needed.

Can you provide print-ready files?

All packages include production-ready exports and guidance for suppliers; we also provide production coordination on request.

Ready to start?

Share a brief and budget range — we'll respond with available slots and next steps.

Send brief
Start your brand identity project

We provide clear scopes, phased timelines and transparent costs for UK organisations.